Brand Book

Updated: Apr 3, 2026

01Logo & Mark
LogoMarkSafe SpaceColor UsageMisuse
02Typography
AspektaWeights & styles
03Colors
PrimarySecondary
04Iconography
Icon LibrarySocial IconsNumber Label
05Website
ButtonsInputsNavigationFooterVisual Brand AssetsVideoTeam PhotosGrid
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03Colors

The palette is restrained by design. Most of the work is done by black, white, and gray — with yellow used where the brand wants to be felt, not just seen.

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Primary

The primary palette sets the tone. Black and white create contrast and discipline; yellow breaks the neutrality with energy and intent. It is used sparingly, so it actually means something when it shows up.

Secondary

The secondary palette supports depth, interface states, and layout rhythm. These tones keep the system flexible without diluting the core look.

02. Typography04. Iconography
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