The Zypsy logo is simple, sharp, and built to hold weight. The wordmark leads with confidence, while the mark adds memorability — giving the brand something ownable at every size.
Logo
The Zypsy wordmark. The cross mark represents the intersection of design and capital — a symbol of compounded ownership. Aspekta is our primary typeface, paired with the mark to form the complete identity system.
Mark
Safe Space
When using the logotype, please follow these placement guidelines. Below is the primary layout. The clear space boundary around the wordmark should be respected — it is proportional to the mark width.
Color Usage
The Zypsy logo appears in white on dark backgrounds or black on light backgrounds. Yellow is our brand accent. The mark may appear on yellow in contexts where the full logotype has already been established.
Misuse
To maintain the integrity of the brand, always display the wordmark with optimal contrast and legibility. The examples below demonstrate unsuitable usage.
Only use the official primary colour scheme.
The logo must never be rotated or skewed.
Don't alter the dimensions of the logo.
Never use any effect that alters legibility.